Three keys to success on your social media

It is very important to define your niches. When there is such a large potential market, it is better to focus on the audience you want to reach.

Over the past two years, there has been talk of the TikTokization of social media. At first, we thought it was due to the short-form content trend, and we witnessed how the big platforms started adding short-form content tools; on YouTube, we saw Shorts start to work, and on Meta, Reels.

But this adaptation is leading to a much deeper change because the algorithms of these main networks went from being based on social media to being based on consumer interest, and that is why their “explorer” or “for you” sites began to recommend videos from people who were not necessarily following you as they had always been. This has brought a great opportunity for people who have just now dared to open social networks, whether with their personal brand, company or venture, because today a person with 1,000 followers can have more reach with their video than a person with 10 million followers.

So it's a great time to get active and seek success with these three recommendations:

1. It is very important to define your niches

When there is such a large potential market, it is better to focus on the audience you want to reach, do research on that audience, see what they consume, the trends, and this way it will be easier to come up with content ideas that you can create that are much more relevant. For this, there are many AI tools that will allow you to facilitate this task.

2. Focus on creating content as if you were a media company and not a sales person

It is very important to understand that, under the algorithm of interest, the center of everything is creativity. The content and being present in the opportunity of now. Therefore, it is important to have more frequency in the posts, to risk trying new formats without losing the valuable content and to communicate it through the different platforms. Do not remain static by making weekly content, because it will be very difficult for you to grow or differentiate yourself in a world saturated with information.

3. Optimize your content based on your learnings

Social listening is one of the most important tools at this time when we want to reach our audiences directly or attract new ones; the more you know the audience you are targeting with content, the more you will respond to their needs. With a good strategy, you will have better results with your organic content and you will make better decisions when it comes to advertising to conquer other audiences.

If you base your strategy on the attention algorithm with these three keys, you will definitely be able to find many more opportunities to enter the world of social media monetization, since with this algorithm and the new Artificial Intelligence tools, it is never too late to enter the game and demonstrate why the TikTokization of social media is allowing us to be part of a new world of opportunities.