Galaxy S25 Ultra renews its collaboration with Gemini and launches AI assistant

Samsung brings modifications and evolutions in the integration of Google Assistant tools, ranging from optimizing your schedule to helping you with your diet.

San Jose, California. The democratization of Generative Artificial Intelligence is evident in everyday use cases. And the revolution that smartphones can have in this regard may be similar to the one that the Internet and social networks had when they began to be better integrated into these types of devices. Now, the competition for manufacturing companies is in offering intuitive software that makes it easier to use AI assistants such as Gemini or ChatGPT.

What's new in the Galaxy S25 Ultra?

The new Galaxy S25 family offers many tools that help users in their daily tasks, from the possibility of having an assistant to help you make reservations, manage your schedule and even accommodate your day with a routine that allows you to do more things in less time, Samsung 's search in this generation is to use AI in an imperceptible way . According to numbers from the same brand, 77% of Latin Americans use AI on a daily basis, which positions the region as one of the most relevant.

Juliano Vingilis, product director for Samsung Mobile in Latin America, said that what they are looking for is to “democratize the use of this tool on all devices,” so in addition to many of these tools that he presented for the Galaxy S25 being available in this family, eventually some of them will also be seen in other ranges of the brand.

“We have three main points in this new family, an AI assistant, an integrated AI platform and a personalized AI,” said Vingilis. This obsession with the trendy tool is not gratuitous, it responds to what the technology sector is looking for: that users use this type of tools without realizing it.

Do you need to find a pet-friendly place to dine, with vegan options, and within 10 minutes of your workplace? Now you can have an assistant in the palm of your hand that you can ask to find options, make reservations, and send your friends the details of this meeting, but it won't be cheap.

The price to pre-order a Galaxy S25 starts at 19,999 pesos , while for the Ultra version of 1T the cost is 35,999 pesos . However, the South Korean company highlights that they will not see an impact, so far, on the prices of their equipment that arrives in Mexico, since most of them come from other territories and will not be affected by the tariff policy that Donald Trump announced a couple of days ago.

It also has the ability to ask it to review a menu and evaluate which food allows you to maintain your gluten-free diet or other restrictions by simply taking a photo with your smartphone.

Among the tools that the brand presented are the evolution of Circle to search, the integration of Gemini with Bixby and improvements in Knox, its security and privacy service, which now integrates quantum cryptography. As for hardware specifications, the highlight is the use of Snapdragon 8 Elite for Galaxy, which allows the response to Gen AI instructions to be 40% faster and more precise.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no additional cost. After 6 months, users can extend the subscription themselves. Otherwise, Gemini will revert to standard features.

As for the camera, one of its strongest points in past versions, the company noted that the Ultra version will have a 50 MP Ultra wide-angle lens, a 200 MP wide-angle lens, and a 50 MP telephoto lens, which will allow videos to have less noise and more detail, in addition to being complemented by AI technology in audio, which helps users record without using a microphone.

The global smartphone market has seen notable fluctuations through the third quarter of 2024, with global smartphone shipments up 5% year-on-year to 309.9 million units, according to the latest report from consulting firm Canalys.

Samsung led the market with 57.5 million devices shipped, albeit down slightly from the previous year by 2%. Apple hit a record 54.5 million units, achieving 9% year-over-year growth, driven by the popularity of the iPhone 16 series.

When is the Samsung S25 Ultra release date?

The launch and pre-sale of this device begins on January 22. Those who want to buy it in advance have until February 20. General sales are expected to begin the following day, on February 21.