Social Commerce. Social networks as sales showcases

Today, brands must understand that we live in an omnichannel world and that buyers use more purchasing channels.

Social Commerce is one of the fastest growing trends in recent years globally and everything points to it being the star of sales in 2024. Social commerce is a space where consumers today can find products, compare prices, see reviews, recommendations and select their payment method without leaving the network they are on. This is why we see that platforms such as Meta, Instagram, WhatsApp, Tik Tok and Pinterest are promoting tools to lead in this field.

According to the latest study by Wunder Thompson, 82% of Latin Americans have made a purchase through social networks, which shows that consumers in the region prefer brands that are ready to speed up their purchasing process, with transparency in prices and a truly personalized shopping experience with great support from customer service, challenging the adaptation times of large companies.

So if you are looking for how to achieve the long-awaited conversion, these three tips will be key in developing your strategy.

1. Integration into the purchase button on social networks

Today, brands must understand that we live in an omnichannel world and that buyers use more purchasing channels. Therefore, brands or businesses need to know that, in addition to their e-commerce and points of sale, there are also marketplaces, messaging platforms such as WhatsApp and purchase buttons on social networks that become new sales channels that they can use to achieve their goals. However, it is important to clarify that the use of these new channels forces them to create content strategies on their networks that integrate all these channels, so that the message is more compelling and really shows the benefit of being able to provide the entire service on the same platform.

2. Have good payment options

Once you launch into social commerce sales, you should know that a financial inclusion strategy will be included, since in the Latin American market it is still necessary to offer cash payments and digital currencies; the use of credit cards still has its limits and, the most important thing to understand, is that in digital, the first impression is worth gold. You must be ready so that the user who really wants to buy from you can do so in the fewest number of clicks.

3. Collaborations with Content Creators

Content creators have very strong communities and that's why their recommendations achieve conversions that exceed the industry standard by up to six times. That's why they are a tool when you have proven that you have an adequate social commerce strategy by partnering with a content creator in the long term, to scale sales through content and experience with the creator for their entire community.

Implementing these actions in your sales strategy this year will allow you to meet your goals, but it will also help you win over new clients and connect better with your current clients. I hope you are ready to use the new sales windows that you have at your fingertips.