Deezer suffers from AI music creations

Deezer faces a daily upload of 10,000 songs generated entirely by AI.

Deezer has revealed that one in 10 music creations on its platform is either noise or a fake song generated by artificial intelligence (AI). The streaming company said it has implemented an “advanced tool” to detect them.

Spotify's number one competitor detailed that approximately 10,000 songs entirely generated with this technology are uploaded to the platform every day.

The data released by Deezer is the result of a year of deploying its technology that allows it to detect “specifically AI-generated content.”

The platform explained that people who know about these contents can expect to be paid, even if they are not musicians, so the challenge it now faces is to better compensate artists by eliminating parasitic content.

“AI continues to increasingly disrupt the music ecosystem, with an increasing amount of AI content,” said Alexis Lanternier, CEO of the group.

Deezer said its strategy is to artificially create user accounts to listen to the fake music.

“Looking ahead, we plan to develop a labeling system for AI-generated content entirely, and exclude it from algorithmic and editorial recommendations,” Lanternier added.

AI turns on alerts for artists and entertainment

The use of generative artificial intelligence for content creation has not only raised alarm bells in the music field. For voice actors, for example, the fear of being replaced by AI has been latent since 2023, when this technology began to occupy a central space in the conversation, and even more so in 2024 when its functions became more evident.

There has also been controversy in the field of voice assistants. In 2024, OpenAI decided to remove Sky's voice from its chatbot from its platform because it sounded similar to Scarlett Johansson's.

Initially, the company behind Chat GTP had asked Johanson to be the official voice of its chatbot, but the actress declined. However, when she detected that the voice was “eerily similar” to her own, she was surprised, angry and incredulous, even to the point that Sam Altman, CEO of OpenAI, used the word Her (the name of the film in which Johanson voices an AI) to promote her system after the presentation.

Altman told The Verge that Sky's voice is not Johansson's and was "never intended to sound like her." He noted that the voice actress was chosen before Johansson was approached and out of respect for her they decided to remove Sky from their products.

With information from AFP.