Entertainment Trends for 2025: A Year of Cautious Realignment According to Ampere Analysis

2025 promises to be a pivotal year for strategic recalibration in the global entertainment industry, according to a recent analysis by Ampere

1. Strategic partnerships between streaming platforms

Streaming platforms will begin collaborating with rival services through joint packages to attract and retain subscribers, following a strategy similar to that used by cable TV operators in the past.

2. Competition in advertising-based services

Ad-supported streaming services will continue to grow and gain ground in viewing time , attracting a wider audience thanks to their low-cost or free options.

3. Increase in advertising revenue

Advertising revenue from streaming services in the US is expected to exceed $17 billion , cementing their position as a key pillar in the digital entertainment business model.

4. Investment in VoD content

Spending on video-on-demand (VoD) content will overtake that of commercial broadcasters , reflecting a shift in investment priority towards digital platforms.

5. Readjustment in content production

Although the platforms will not return to the peak production levels achieved in previous years, a strategic recalibration is expected to maintain a constant supply of relevant content.

6. Adapting games for transmedia franchises

Content commissioners will increasingly turn to video game intellectual properties to develop franchises that span multiple media, such as TV shows and movies.

7. Revitalization of classic content

Co-exclusive licensing deals will revitalize classic series and films , allowing platforms to leverage previously successful content to attract new audiences.

8. Focus on sports rights

Streamers will put greater emphasis on acquiring sports rights , seeking to attract subscribers passionate about sports and differentiate themselves from their competitors.

9. Sport drives subscriptions and advertising

Sports content will not only attract subscribers, but will also drive ad-supported tier growth across platforms throughout the year.

10. Growth of sports sponsorship

Financial services will lead the surge in sports sponsorship , taking advantage of the growing interest in sports content on digital platforms.

Ampere concludes that the evolution of entertainment in 2025 will revolve around strategic flexibility and innovation , driven by the search for new ways to monetize content and captivate global audiences.